Nov
03
Celebrities are very important to a large section of the public, especially the young. Some are only celebrities for a few weeks, but their moment of fame is no less significant. Using them to sell a company’s products and services can prove of great benefit and can significantly boost market share. Whether a company chooses to do so or not would depend on the product they are trying to sell or advertise and the expectations of the company.
A local celebrity provides a vastly more cost effective means of gaining publicity for a business. You can pay a few hundred pounds for a local hero or a few million for a national celebrity. This would clearly be way outside the budgetary constraints of most businesses.
A local slimming club that is very popular in the area may choose to use last year’s ‘biggest weight loss entrant’ to advertise what a great idea it would be to join them. That person could be a figure-head for the company who could spread what joining them had done for her. A number of book stores will get the author to their store for a book signing session. This has been known to significantly boost both interest and sales.
Whilst this could be a real boost for a local business, it is debatable whether this would assist a large public company. It is unlikely that sufficient market share would be generated to interest a Tesco or Woolworth’s. Their bottom line would not be impacted enough to get the interest of the powers that be.
It would also depend upon the type of company that is utilising the celebrity. It is improbable that a local accountancy or law firm would benefit greatly as most of the clients are wealthy individuals and other businesses. The entire basis of how the firm generates business is very different to a local store, gym or fitness club.
Webtogs are a new company which sells outdoor clothing and camping equipment. They sell brand-name footwear such as craghoppers & keen shoes, outdoor jackets, tents and rucksacks. They also have a ‘carbon neutral delivery’ policy in place.
Mar
31
With the increase in retailers offering their wares online, coupled with the busy lifestyles that today’s modern women have, it’s no surprise the more women are choosing to ditch the busy high streets in favour of using the internet for their clothes shopping.
Shopping online for clothes has its advantages. Firstly no travel costs and no time spent travelling to the shopping malls or queuing: this is better for the environment AND your stress levels! In addition to this most retailers have a wider range of sizes and products available online than in their stores, and all retailers are still covered by the same laws which govern their high street shops, so if an item is faulty you’ll still be within your rights to demand a refund. Shops normally deliver within a few days so you won’t wait long for your goods and they offer returns if something doesn’t fit. Additionally if you make the purchase on your credit card the credit card company will provide compensation if the retailer fails to, provided you have spent over a qualifying amount (in the UK, it’s £100 under the Consumer Credit Act or CCA).
Of course there are disadvantages of buying clothes online, the main one being you can’t try anything on, however if you know your measurements and check carefully what size you are buying this shouldn’t be too much of a problem, particularly because you can exchange or return the item if you order the wrong size. If you’ve already bought clothes from a store though, you should know what sizes of theirs fit you properly. The other disadvantage (and this is a major one for some people!) is that when you’re shopping online it’s a lot easier to get carried away, and so perhaps a lesson for us all is to set a spending limit before venturing onto the web in search of new garments! If you can do this and stick to it, you can enjoy all the benefits of shopping for clothes but without the hassle of the high street!
Feb
28
An Oxford shirt would definitely count as a classic shirt due to its over all style and look. Wearing an Oxford shirt really makes you look as well as feel the part. It is arguably best to get an Oxford shirt out of your wardrobe (or if you have not got one go and buy one) when it is vital that you make a big impression.
On the other hand whilst Polo shirts have long been considered to be a classic shirt they have lost a bit of their class in recent years. Polo shirts have become increasingly popular as part of work place uniforms as companies have gone from the traditional collar and tie look. I do not know about anybody else but I would not like to go out in a Polo shirt if it looked like somebody else’s work uniform.
Even sports shirts are now been described as classic shirts. If you support a Football League club the chances are that you can buy a replica shirt from the 1950s or the 1970s that will cost the same as their current shirt and will not be able to buy them half price at the end of each season.
